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Brand Vision meets operational precision

Design Systems Leader

I’m a strategic design operations leader with 20+ years of experience leading cross-functional agency teams that help brands scale with clarity, consistency, and creativity. I’ve partnered with global clients across CPG, tech, luxury, retail, and entertainment, supporting their brand design efforts through brand identity refreshes, packaging, campaigns, and experience work.

I’ve led high-performing creative operations across multi-million-dollar accounts in CPG, tech, luxury, retail, and entertainment - managing $13M+ budgets and embedded teams of 40+, all while navigating complex delivery ecosystems and high-output creative demands. What sets me apart is a systems-minded approach: I bring structure to ambiguity, precision to process, and calm direction to complexity.

Whether scaling workflows, evolving brand systems, or guiding strategic transformation, I build environments where creativity isn’t just inspired - it’s operationalized.

- Creative Operations & Program Strategy
- Brand Systems & Scalable Delivery
- Team Leadership with Purpose & Precision
- Client Partnership & Executive Engagement
- Operational Governance & KPI Development

Let’s connect if you’re designing what’s next and need a leader who can bring the systems to make it happen.